Mauro porcini biography definition

With his teams he is responsible for leading a new approach to innovation that generates new products and impacts existing brands, across every touchpoint, from physical to virtual — packaging, experience, events, fashion and art collaborations, retail activations, architecture, and digital media — completely transforming the user journey across all channels.

But human-centered innovation is not just about the people we all design for. Some have qualities you might expect—the ability to dream and execute —but when was the last time you heard an executive ask prospective hires if they were kind, optimistic or humble? What are, in detail, their super-powers? How does he find these talents, hire them, grow them and retain them?

And how does he tackle the massive responsibility of building new culture and new capabilities in highly complex organizations? How does he leverage design thinking as a strategic framework to guide innovation across the entire organization? How does he create a shared human-centered mindset to drive new business and fuel organizational growth?

Mauro porcini biography definition

In this talk, Mauro reveals the values and cultural shifts your company needs to embody if it wants to truly embrace innovation and stay ahead of change. He shares forward-thinking examples and methods you can start implementing right away. And he makes even the most technical concepts accessible for any audience. So we brought him in to talk about our vision.

He said he wanted resources, a design studio, and a seat at the table. We gave him all of that. Now our teams are pushing design through the entire system, from product creation to packaging and labeling, to how a product looks on the shelf, to how consumers interact with it. Then everybody will want to be part of it. Trailblazing a role at a Fortune enterprise is nothing new for Porcini.

Mauro Porcini Business. Learn more. Play video. Mauro Porcini's Merch. Testimonials Words for Mauro Porcini. But the Brooklyn Bridge evokes also a very remote memory very personal and very intimate, of a time that has gone, the time of my childhood: I remember back then that one of the most popular brands of chewing gums in Italy was the Brooklyn Gomma — La Gomma del Ponte.

I grew up with this gum with that Brooklyn name, that bridge drawn on its pack and that bridge part of any advertising of the brand, icon of a world far far away, exotic and mystic, belonging to almost another planet. I always wear a pair of trousers — most recently they tend to be relatively narrow and short on the ankle. I most of the times wear a black neutral V-Neck shirt — that inconspicuously disappears under the jacket and let me play with more freedom and flexibility with the details of the other pieces.

And finally I always wear a pair of elegant shoes, that I use often as the element enabling a touch of unexpected extravaganza. I find the idea emotionally romantic and scientifically intriguing. A sort of ethnographic experiment. Is there a common visual thread across this hyper-diversified group of people that just shares culture and location of origin with now location of destination and residency?

Is there a special common sparkle in their eyes? A common smile? A common body language? Is there a common mind status that translates visually in any attitude? We will see…. The Italian interpretation can then be different from individual to individual: I personally search a degree of constant elegance unexpectedly de-balanced by details of extravaganza, typical of me being a designer.

The Italian culture instead is something that has been slowly created in centuries over centuries of history by the perfect blend of multiple variables: the amazing Italian culinary tradition, the extraordinary Italian geography and its tourism, the unique art and philosophy, that history of cultural cross-contamination, the powerful mix of design and fashion.

I personally try to bring and blend this attitude and the consciousness of our past into my everyday life, in my private moments and in my profession, mixing them carefully with the more anglosaxon culture, driven by strategic thinking and hyper-specialization: and now I know with certainty that what made me reach successfully specific goals that I have set for myself in my life is exactly this blend between our beloved Italian culture and the American one.

What do you do in your life work and fun?