Joseph turow biography

Curran and M. Member of editorial board, Communication Education, , and Journal of Broadcasting and Electronic Media, , —; advising and contributing editor, Journal of Communication, , —; assistant editor, Central States Speech Communication Journal, ; member of founding editorial board, Critical Studies in Mass Communications, ; editorial board member, Sage Annual Reviews of Communication Research, —; advising editor, Ablex Communication Book Series, Joseph Turow, a professor of communications at the University of Pennsylvania's Annenberg School of Communications in Philadelphia, is the author of more than fifty articles and several books on mass media industries.

In 's Breaking up America: Advertisers and the New Media World, Turow examines the shift in marketing from mass appeals aimed at most consumers to targeted campaigns directed at specific groups of consumers based upon factors such as age, race, ethnicity, gender, lifestyle, and income. According to David Paull Nickles in the Business History Review, Breaking up America "provides a clearly-written and stimulating examination of the origin, operation, and effect of target marketing.

Carl Sessions Stepp, in his review of the book for the American Journalism Review, noted that "Turow thoroughly documents target marketing's evolution, and he clearly delineates his concern about its potential social costs. The writing is clear and evocative, and the historical and cultural treatment of the topic allows for easy integration into discussions of broad social phenomenon, particularly in terms of political economy.

In 's Niche Envy: Marketing Discrimination in the Digital Age, which a Publishers Weekly critic considered a "fascinating and disturbing study," Turow takes a look at the societal effects of the growing use of database marketing. This type of marketing technique involves companies using digital surveillance technology to tap into customers' personal histories and interests for company gain.

Turow told CA: "My primary research and writing revolves around two questions: 1 What forces cause continuity and change in mass media material? The more I learn, the more I realize how complex the answers to these questions are. They are intertwined tightly with the issue of power and control in society. They relate to the broad spectrum of societal resources that define the holders of power and how they use it.

And they relate to industrial and organizational processes through which power and control are exercised. Studying this subject is fascinating. Trying to implement changes in the media is more difficult and necessarily frustrating than most people would imagine. Boylan, Robert, Phillip Davison, and T. Comments on Turow," p. Canadian Journal of Sociology, December 1, , G.

Dean Barry, review of Breaking up America, p. Choice, May, , A. Preston, review of Breaking up America, p. Ayoub, review of Niche Envy.

Joseph turow biography

Education and early career [ edit ]. References [ edit ]. The New York Times. Archived from the original on Barnes and Noble. Retrieved February 8, Yale University Press. Retrieved May 10, Retrieved ISBN MIT Press Sourcebooks. Franzmann, et. Curran and M. Gurevitch eds. Stratos ed. Athens, Greece: Gnosis Publishing Company, Translated into Greek.

Anderson ed. Newberry Park, CA. Ruben and L. Lievrow eds. Dervin, L. Grossberg, and E. Beverly Hills: Sage Productions, , pp.